Digital Marketing

WSQ Digital Marketing Advertising & Analytics

TGS-2022010687

Digital marketing advertising helps entrepreneurs and companies market their products/services online and keep the business future proof. It is crucial the evolving digital marketing channels space for your business, and how it affects your brand.

Unlike conventional forms of marketing, digital marketing is unique in its capacity on the scope of your marketing reach and the laser focus of your target audience.

Using digital marketing channel, your business can transcend from traditional constraints such as geography and time zones to connect with a wider audience and more cost effective.

About this Course

Digital marketing advertising helps entrepreneurs and companies market their products/services online and keep the business future proof. It is crucial the evolving digital marketing channels space for your business, and how it affects your brand. Unlike conventional forms of marketing, the digital marketing is unique in its capacity on the scope of your marketing reach and the laser focus of your target audience. Using digital marketing channel, your business can transcend from traditional constraints such as geography and time zones to connect with a wider audience and more cost effective. This course is accredited by SkillsFuture Singapore under WSQ Skills Framework TOU-SNM-4042-1.1 Digital Marketing (Level 4)

Digital Marketing Channels Strategy

Learn to identify the criteria, characteristics, and indicators of digital marketing channels.

Digital Marketing Plans Strategy

Learn to differentiate between online and traditional consumer behaviours and outline the digital marketing plans and able to deduce marketing insights from technology.

Analyse Campaigns Strategy

Learn to analyse campaigns by measuring campaign conversions.

Course Fee & Grant Availability

Full Course Fee: *S$798

Mid-Career Enhanced Subsidy (MCES)

Up to 70% Funded by SkillsFuture

Criteria
  • Singaporean
  • 40 years old & above

Grant Amount – *S$558.60

Net Price Payable:
*S$239.40
  • *Exclusive of GST / Fully claimable by SkillsFuture Credit / UTAP Claimable

Baseline Subsidy

Up to 50% Funded by SkillsFuture

Criteria
  • Singaporean and Permanent Resident (PR)
  • 21 – 39 years old

Grant Amount – *S$399.00

Net Price Payable:
*S$399.00
  • *Exclusive of GST / Fully claimable by SkillsFuture Credit / UTAP Claimable

Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)

Criteria for Company
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Criteria for Applicant
  • Must be Singapore Citizens or Singapore Permanent Residents & >=21 years old
  • Courses have to be fully paid for by the employer
  • Trainee is not a full-time national serviceman

Grant Amount – *S$558.60 & Absentee Payroll Reimbursement of $4.50 per hour

Net Price Payable:
*S$239.40
  • *Exclusive of GST

Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)

Criteria for Applicant
  • Singaporean and Permanent Resident (PR)

Grant Amount – *S$558.60 & Absentee Payroll Reimbursement of $4.50 per hour

Net Price Payable:
*S$239.40
  • *Exclusive of GST

Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)

Criteria for Applicant
  • Singaporean and Permanent Resident (PR)

Grant Amount – *S$399.00 & Absentee Payroll Reimbursement of $4.50 per hour

Net Price Payable:
*S$399.00
  • *Exclusive of GST
Additional Grants

SkillsFuture Enterprise Credit (SFEC)

Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

Absentee Payroll Reimbursement

Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.

Details

Duration / Mode of Delivery

2 Day(s) (16 Hours) / In-Person Classroom Training with Individual written and practical assessment

Who should attend?

The target learners for WSQ Digital Marketing Advertising & Analytics are marketing staff, solopreneurs, and individuals who want to learn more about digital marketing advertising and analytics.

Course Objectives:

At the end of the course, learners can expect to:

  • The learner will be able to identify the criteria, characteristics, and indicators of digital marketing channels
  • The learner will be able to differentiate between online and traditional consumer behaviors and outline the digital marketing plans and content
  • The learner will be able to deduce marketing insights from technology
  • The learner will be able to analyse campaigns by measuring campaign conversions

Why learn with us?

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Complimentary refresher session within 1 year of the course date

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Unlimited access to GEX LMS for course resources

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Benefit from a 1-year email support after the course

Embark on your digital marketing adventure

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