Inbound marketing is an umbrella term, it encompasses a lot of unique tactics. After all, there’s more than one way to get a potential customer on your website, A blog, An infographic, An E-Book, A webinar, A Podcast, and even TikTok marketing is the practice to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. As consumers grow smarter, their need to be marketed has changed. Now, they prefer to look for information on their own. And once they are convinced, they themselves want to reach out to the brands. Inbound marketing methodology is the perfect way to market to modern consumers. It is a technique that can help you market to the people who are reaching out to you. Inbound marketing methodology focuses on reaching potential customers who do not like interruptive messages or content. It provides consumers with the information they are already looking for. In this learning process, businesses can market to their potential customers while educating and solving their problems along the way. This course is accredited by SkillsFuture Singapore under WSQ Skills Framework RET-OTO-4003-1.1 Inbound Marketing (Level 4)
Focus on the basic knowledge to implement integrated inbound marketing strategies to attract prospects
Learn how to manage the content creation and curation processes of inbound marketing
Learn how to review the effectiveness of inbound marketing strategy implementation
Full Course Fee: *S$798
Mid-Career Enhanced Subsidy (MCES)
Up to 70% Funded by SkillsFuture
Grant Amount – *S$558.60
Up to 50% Funded by SkillsFuture
Grant Amount – *S$399.00
Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)
Grant Amount – *S$558.60 & Absentee Reimbursement of $4.50 per hour
Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)
Grant Amount – *S$558.60 & Absentee Payroll Reimbursement of $4.50 per hour
Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)
Grant Amount – *S$399.00 & Absentee Payroll Reimbursement of $4.50 per hour
Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.
Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.
2 Day(s) (16 Hours) / In-Person Classroom Training with Individual Written and Individual Project Assessment
At the end of the course, learners can expect to:
Our WSQ Inbound Marketing (TikTok) Masterclass is focus on the basic knowledge to implement integrated inbound marketing strategies to attract prospects, manage the content creation and curation processes and review effectiveness of inbound marketing strategy implementation.