Formulating a digital marketing strategy will help you to make informed decisions about your foray into the digital marketing arena, and ensure that marketing efforts are focused on the elements of digital marketing that are most relevant to your unique business. It is also crucial first step towards understanding how the constantly evolving digital marketplace relates to your business, and how it affects the relationship between your brand, your loyal customers, and your prospects. Unlike conventional forms of marketing, the digital marketing is unique in its capacity on the scope of your marketing reach and the focus of your target audience. Using digital channel, your business can transcend from traditional constraints such as geography and time zones to connect with a wider audience and more cost effective. This course is accredited by SkillsFuture Singapore under WSQ Skills Framework ICT-SNM-4006-1.1 Integrated Marketing (Level 4)
Learn to examine digital marketing concepts and features of various digital marketing channels and strategies and to evaluate marketing technologies and tools for branding
Learn how to select and differentiate appropriate digital marketing channels based on the digital marketing strategy and to distinguish key elements for marketing mix to achieve business objectives
Learn how to analyse performance indicators to measure the effectiveness of a digital marketing strategy
Full Course Fee: *S$798
Mid-Career Enhanced Subsidy (MCES)
Up to 70% Funded by SkillsFuture
Up to 50% Funded by SkillsFuture
Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)
Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)
Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)
Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.
Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.
2 Day(s) (16 Hours) / In-Person Classroom Training with Individual written and practical assessment
The target learners for WSQ Integrated Branding & Digital Marketing Strategy are marketing staff, solopreneurs, and individuals who want to learn more about digital marketing strategy and online integrated branding.
At the end of the course, learners can expect to: