The Google Ads Masterclass will train learners to delve deep into Google Ads by identifying and analysing Pay Per Click Objectives & Strategies, examining Google Ads Quality Score, Click Through Rates & Conversion Rate, evaluating Google Ads Keywords Research, formulating Google Ads Techniques & Strategies, evaluating Campaign Management tools & Optimisation and assessing Third party tools & Search Landscape.This course is accredited by SkillsFuture Singapore under WSQ Skills Framework RET-OTO-4004-1.1 Paid Search Engine Marketing (Level 4)
Learn to identify and analyse Pay Per Click Objectives & Strategies to build a profitable web marketing program and evaluate key PPC functions and monitor traffic through Google Ads Quality Score, Click Through Rates & Conversion Rate.
Learn to evaluate key metrics in Google Ads campaign & design and optimize Google Ads
Learn to analyse low performing ads and create reports about new competitors entering the landscape and any possible changes in the search landscape
Full Course Fee: *S$888
Mid-Career Enhanced Subsidy (MCES)
Up to 70% Funded by SkillsFuture
Up to 50% Funded by SkillsFuture
Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)
Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)
Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)
Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.
Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.
2 Day(s) (16 Hours) / In-Person Classroom Training with Individual Written & Practical Assessment
The target learners for Google Ads Masterclass are Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create and perform effective Google Ads.
At the end of the course, learners can expect to:
“Everybody is like a family here in GEX Academy. The trainers really teach from their heart by hand holding you in your learning journey. Thanks to GEX Academy, I can now do digital marketing!”
“The team was so helpful to ensure I fully master the fundamentals and put what I have learnt into actions. Today, I am a proud owner of a successful e-commerce online business and I strongly encourage everyone who's looking to upskill themselves to take the next step forward in this community!”
“I believe that I am now equipped with the necessary skill sets to reach the global market, all thanks to the continuous support I have received from GEXAcademy. Today, I am providing freelance digital solutions to my clients from all over the world. Digital marketing is the most important skill set in today's fast changing world.”