The Search Engine Optimisation Masterclass will train learners to delve deep into Search Engine Optimization by distinguishing search engine optimization strategies & techniques, constructing keywords research and structure of websites, formulating content creation and social media for SEO, designing internet marketing strategies for website, measuring web analytics metrics and reports on SEO results, and evaluating search performance to improve rankings. This course is accredited by SkillsFuture Singapore under WSQ Skills Framework RET-OTO-4005-1.1 Search Engine Optimization (Level 4)
Learn to distinguish Search Engine Optimization strategies & techniques and able to construct keywords research and structure of websites
Learn to formulate content creation & evaluate and interpret internet marketing strategies.
Learn to measure web analytics metrics and to evaluate search performance to improve rankings.
Full Course Fee: S$888*
Mid-Career Enhanced Subsidy (MCES)
Up to 70% Funded by SkillsFuture
Grant Amount – *S$621.60
Baseline Subsidy
Up to 50% Funded by SkillsFuture
Grant Amount – *S$444.00
Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)
Grant Amount – *S$621.60 & Absentee Reimbursement of $4.50 per hour
Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)
Grant Amount – *S$621.60 & Absentee Payroll Reimbursement of $4.50 per hour
Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)
Grant Amount – *S$444.00 & Absentee Payroll Reimbursement of $4.50 per hour
Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.
Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.
2 Day(s) (16 Hours) / In-Person Classroom Training with Individual Written & Practical Assessment
Our target audience includes marketing/sales executives and managers who wish to upskill as well as individuals who are interested in a career in digital marketing.
At the end of the course, learners can expect to:
“Everybody is like a family here in GEX Academy. The trainers really teach from their heart by hand holding you in your learning journey. Thanks to GEX Academy, I can now do digital marketing!”
“The team was so helpful to ensure I fully master the fundamentals and put what I have learnt into actions. Today, I am a proud owner of a successful e-commerce online business and I strongly encourage everyone who's looking to upskill themselves to take the next step forward in this community!”
“I believe that I am now equipped with the necessary skill sets to reach the global market, all thanks to the continuous support I have received from GEXAcademy. Today, I am providing freelance digital solutions to my clients from all over the world. Digital marketing is the most important skill set in today's fast changing world.”
A prominent digital visibility and searchability will help ensure that your business is seen by the right people.
Our masterclass will delve deep into search strategies and optimisation techniques, such as keyword research, website structure, content creation, and SEO for social media.
You will also learn how to design digital marketing strategies to follow through on your SEO leads, as well as how to measure web analytics and SEO metrics to evaluate your search performance and improve rankings.