Digital Marketing

WSQ Search Engine Optimisation

TGS-2021005571

A prominent digital visibility and searchability will help ensure that your business is seen by the right people.

This course will delve deep into search strategies and optimisation techniques, such as keyword research, website structure, content creation, and SEO for social media.

You will also learn how to design digital marketing strategies to follow through on your SEO leads, as well as how to measure web analytics and SEO metrics to evaluate your search performance and improve rankings.

About this Course

The Search Engine Optimisation Course will train learners to delve deep into Search Engine Optimization by distinguishing search engine optimization strategies & techniques, constructing keywords research and structure of websites, formulating content creation and social media for SEO, designing internet marketing strategies for website, measuring web analytics metrics and reports on SEO results, and evaluating search performance to improve rankings. This course is accredited by SkillsFuture Singapore under WSQ Skills Framework RET-OTO-4005-1.1 Search Engine Optimization (Level 4)

SEO Strategies & Techniques & Manage Keyword Research

Learn to distinguish Search Engine Optimization strategies & techniques and able to construct keywords research and structure of websites

Content Strategy

Learn to formulate content creation & evaluate and interpret internet marketing strategies.

Evaluation Strategies

Learn to measure web analytics metrics and to evaluate search performance to improve rankings.

Course Fee & Grant Availability

Full Course Fee: *S$967.92

Mid-Career Enhanced Subsidy (MCES)

Up to 70% Funded by SkillsFuture

Criteria
  • Singaporean
  • 40 years old & above

Grant Amount – S$621.60

Net Price Payable:
*S$346.32
  • *Inclusive of GST / Fully claimable by SkillsFuture Credit / UTAP Claimable

Baseline Subsidy

Up to 50% Funded by SkillsFuture

Criteria
  • Singaporean and Permanent Resident (PR)
  • 21 – 39 years old

Grant Amount – S$444.00

Net Price Payable:
*S$523.92
  • *Inclusive of GST / Fully claimable by SkillsFuture Credit / UTAP Claimable

Enhance Training Scheme for SME - ETSS (Up to 70% Funded by SkillsFuture)

Criteria for Company
  • Registered or incorporated in Singapore
  • Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Criteria for Applicant
  • Must be Singapore Citizens or Singapore Permanent Residents & >=21 years old
  • Courses have to be fully paid for by the employer
  • Trainee is not a full-time national serviceman

Grant Amount – S$621.60 & Absentee Reimbursement of $4.50 per hour

Net Price Payable:
*S$346.32
  • *Inclusive of GST

Subsidy for Non-SME (Up to 70% Funded by SkillsFuture)

Criteria for Applicant
  • Singaporean and Permanent Resident (PR)
  • 40 years old & above

Grant Amount – S$621.60 & Absentee Payroll Reimbursement of $4.50 per hour

Net Price Payable:
*S$346.32
  • *Inclusive of GST

Subsidy for Non-SME (Up to 50% Funded by SkillsFuture)

Criteria for Applicant
  • Singaporean and Permanent Resident (PR)
  • 21 – 39 years old

Grant Amount – S$444.00 & Absentee Payroll Reimbursement of $4.50 per hour

Net Price Payable:
*S$523.92
  • *Inclusive of GST
Additional Grants

SkillsFuture Enterprise Credit (SFEC)

Eligible SME employers will receive a one-off S$10,000 credit to cover up to 90% of out-of-pocket expenses on qualifying costs for supportable initiatives, over and above the support levels of existing schemes.

Absentee Payroll Reimbursement

Eligible SME employers can claim absentee Payroll (AP) at a standard rate of $4.50 per hour.

Details

Duration / Mode of Delivery

2 Day(s) (16 Hours) / In-Person Classroom Training with Individual Written & Practical Assessment

Who should attend?

Our target audience includes marketing/sales executives and managers who wish to upskill as well as individuals who are interested in a career in digital marketing.

Course Objectives:

At the end of the course, learners can expect to:

  • Distinguish Search engine optimization strategies & techniques
  • Construct keyword research and structure of websites
  • Formulate content creation and social media for SEO
  • Design internet marketing strategies for website
  • Measure web analytics metrics and reports on SEO
  • Evaluate search performance to improve rankings

Why learn with us?

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Complimentary refresher session within 1 year of the course date

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Unlimited access to GEX LMS for course resources

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Benefit from a 1-year email support after the course

Embark on your digital marketing adventure.

Hear What Others Are Saying

“Everybody is like a family here in GEX Academy. The trainers really teach from their heart by hand holding you in your learning journey. Thanks to GEX Academy, I can now do digital marketing!”

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Christie Wong

Business Owner

E-Commerce Alumni

“The team was so helpful to ensure I fully master the fundamentals and put what I have learnt into actions. Today, I am a proud owner of a successful e-commerce online business and I strongly encourage everyone who's looking to upskill themselves to take the next step forward in this community!”

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Anne Hoh

Sales Consultant

E-Commerce Alumni

“I believe that I am now equipped with the necessary skill sets to reach the global market, all thanks to the continuous support I have received from GEXAcademy. Today, I am providing freelance digital solutions to my clients from all over the world. Digital marketing is the most important skill set in today's fast changing world.”

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Leon Tin Boon

Digital Marketing Consultant

E-Commerce Alumni

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